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FESPA Middle East 2025: Explore the AR Ink Lab and Real-Time CMYK Mixing in WebXR


The FESPA Middle East 2025 is shaping up to be more than just another print industry event. Happening from January 20 to 22, 2025, at the Dubai Exhibition Centre, this show brings cutting-edge technology into the hands of print professionals and enthusiasts.

Introducing the AR Ink Lab

One of its most innovative experiences is the AR Ink Lab, which introduces a futuristic way to mix CMYK inks using mobile WebXR. Instead of watching colors blend on a screen, users can now pour virtual inks in augmented reality, observing how spectral curves shift in real time. This immersive, science-backed visualization connects the physical and digital worlds in a way that’s never been seen before at a print expo.

The AR Ink Lab also includes a live blockchain-based polling system. Participants can vote for their favorite CMYK mix, and their choices are instantly recorded on-chain. This adds a layer of interactivity and transparency while highlighting the role of Web3 in creative industries.

What Makes This Experience Unique?

  • WebXR Tech: Accessible directly from mobile browsers—no apps or downloads needed.

  • Real-Time Spectral Feedback: See how ink combinations influence light reflection and color output.

  • Blockchain Integration: Records audience interaction on-chain, preserving data securely and transparently.

The Bigger Picture: Industry Trends

FESPA's move reflects larger trends in the print and signage industry. As of 2024:

  • The GCC’s digital printing market is projected to reach $1.16 billion by 2029, growing at nearly 9% annually.

  • Globally, the print sector is expected to exceed $443 billion by 2028.

With Dubai positioned as a tech-forward hub, the expo’s second edition aims to surpass its 2024 debut, which hosted over 150 brands and drew thousands of visitors.

Tips for Visitors

  • Try the AR Ink Lab early—queues may form.

  • Use a mobile browser that supports WebXR (latest versions of Chrome or Firefox).

  • Stay connected to the countdown—doors open Jan 20, 2025, at 11:00 AM GST.

Best Practices for Engaging with the Experience

  • Interact slowly to see how each ink affects spectral curves.

  • Submit your vote to be part of the live on-chain gallery.

  • Discuss results with on-site professionals for deeper insights.

Why It Matters

This feature-rich, immersive installation is a powerful educational tool—especially for professionals aiming to understand the future of:

  • Color mixing

  • Spectral analysis

  • User-driven design in print technologies

Hosted by Media Print UAE, a leader in digital printing services and exhibition booth design in the region, this coverage offers a glimpse into how Web3 and XR will continue to transform creative fields like printing. As digital and physical experiences converge, events like FESPA Middle East 2025 help redefine what interactive trade shows can be.

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