Why Mini Brochures Work at ATM
The Arabian Travel Market is one of the largest travel trade events in the Middle East. In 2025, it drew over 55,000 professionals from 166 countries. With thousands of booths and intense competition, having a portable yet impactful marketing piece helps brands stand out.
Data shows that 88% of hospitality guests use brochures when available. At ATM, where show guides like the ATM Yearbook and Show Daily are compact and portable, mini catalogs fit right in.
Best Sizes and Formats
Go for A6 or A5 sizes. These easily slip into pockets or bags without folding. Tri-folds and accordion-style formats are popular for showcasing 5–10-day itineraries.
Mini brochures don't have to look basic. A well-designed fold-out catalog can highlight destinations, key activities, and pricing with clarity. QR codes can link to a full itinerary or booking form.
Design and Printing Tips
· Use 250–300gsm cover stock for durability.
· Choose 120–150gsm inner pages for a premium feel.
· Saddle stitching keeps the brochure neat and durable.
· Full-color CMYK printing ensures visuals stand out.
Dubai’s print market offers excellent pricing. For instance, 500 A4 12-page brochures start around AED 1,300. Smaller sizes typically cost less.
Content Structure That Converts
Start with a compelling cover and brand identity. Inside, map out a clear daily itinerary. Include highlights, unique activities, and “Why Choose Us” sections. Close with a CTA—either a QR code or booking link.
Keep pages light on text but heavy on visuals. High-quality images make the difference in tourism catalogs.
Best Practices
· Keep copy simple, clear, and bold.
· Use bullet points and maps for clarity.
· Stick to one theme per page or fold.
· Avoid stuffing too much information.
Distribution Tricks
Hand these out during booth visits or after a product pitch. Insert them in tote bags or use them as giveaways with other branded items. ATM visitors tend to keep materials that are sleek, useful, and easy to scan later.
Takeaway
Mini travel catalogs combine portability with persuasive power. Designed well, they are more than a brochure—they’re a silent salesperson in a visitor’s pocket.
Media Print UAE offers tailored business card printing solutions for these needs, with local expertise and scalable print options. If you're heading to ATM, the right print can make all the difference.
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